(Certification in Hotel Industry Analytics)

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification that recognizes the skill and knowledge that these professionals have and is offered in partnership with STR, the global source for benchmarking and forecasting data.

Our weekly online workshops will help you establish yourself as a leader in the industry.

CHIA is perfect for industry professionals, such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers, and research staff from a variety of organizations:

  • Hotel companies and hotels
  • Management companies and owners
  • Tourism/travel organizations
  • Hotel associations
  • Convention and visitor bureaus

  • Developers, consultants, and appraisers
  • Accounting and financial firms
  • Hotel-related vendors
  • Other organizations serving the hotel industry

Workshop Schedule

  • Apr 18 – Introduction to the CHIA and U.S. Hotel Industry Update (with added emphasis on California)
  • Apr 25 – Hotel Industry Analytical Foundations
  • May 2 – Hotel Math Fundamentals, the metrics used by the hotel industry
  • May 9 – Improving Property Performance using STAR Data
  • May 16 – Analyzing Market Performance using STR Industry Data

Attendees will be able to take the CHIA exam online on their own time between May 17 and May 31.

Starting April 18, 2023

Tuesdays from 1-3 pm PDT

Meet the Instructor

Vice President and Assistant Director, SHARE Center

Duane Vinson

© 2022  National Restaurant Association Educational Foundation. All Rights Reserved. 

Register to attend the CHIA Workshop

Follow the steps below to register before April 11.

Purchase the CHIA online course, workshop, and exam package for the special member price of $395 (normally $495)

Visit these How-To documents for more information:

Purchase CHIA Program

If you are unsure whether you are a CHLA member and are interested in participating in this workshop and certification program, please contact Sandra Oberle at sandra@calodging.com.

Purchased program can be accessed via your AHLEI Learning Management dashboard

The AHLA Foundation generously provides scholarship funding for hospitality industry employees to receive industry credentials through Professional Development Scholarships. For full-time, AHLA member hotel employees seeking certifications, you can advance your career with the ultimate distinction of professional excellence in the hospitality industry.  
Applicants must meet the following eligibility criteria to earn a scholarship:

  • Work at an AHLA member property
  • Work a minimum of 35 hours per week at an AHLA member property
  • 12 months+ experience working at hotel property (this can be a combination of work experience) 

Please visit our professional development scholarship application page to apply.
If you have any questions about eligibility or to check your AHLA membership status, please email Kelly Vazquez at 

You must apply for the scholarship before you purchase the CHIA Program to qualify for the scholarship funding.

Once you have purchased the CHIA Program, it is very important to register for your exam session using this link:

The exam will be discussed with you in detail during the workshop. At this time you are only registering for the exam and will not be able to take the exam before the conclusion of the workshop.

Please email Ann Mahoney, amahoney@certification.org, for questions and or issues pertaining to registration.