(Certification in Hotel Industry Analytics)

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification that recognizes the skill and knowledge that these professionals have and is offered in partnership with STR, the global source for benchmarking and forecasting data.

Our weekly online workshops will help you establish yourself as a leader in the industry.

CHIA is perfect for industry professionals, such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers, and research staff from a variety of organizations:

  • Hotel companies and hotels
  • Management companies and owners
  • Tourism/travel organizations
  • Hotel associations
  • Convention and visitor bureaus

  • Developers, consultants, and appraisers
  • Accounting and financial firms
  • Hotel-related vendors
  • Other organizations serving the hotel industry

Workshop Schedule

  • Sep 28th – Introduction to the CHIA and U.S. Hotel Industry Update (with added emphasis on California)
  • Oct 5th – Hotel Industry Analytical Foundations
  • Oct 12th – Hotel Math Fundamentals, the metrics used by the hotel industry
  • Oct 19th – Improving Property Performance using STAR Data
  • Oct 26th – Analyzing Market Performance using STR Industry Data

Attendees will be provided with a link to enroll to take CHIA exam online between October 27th and November 10th.

Starting September 28,2022

Wednesdays from 1-3 pm Pacific

Meet the Instructor

Vice President and Assistant Director, SHARE Center

Duane Vinson

© 2022  National Restaurant Association Educational Foundation. All Rights Reserved. 

Register to attend the CHIA Workshop

Follow the steps below to register before Sept 15.

Purchase the CHIA online course, workshop, and exam package for the special member price of $395 (normally $495)

Visit these How-To documents for more information:

Purchase CHIA Program

If you are unsure whether you are a CHLA member and are interested in participating in this workshop and certification program, please contact Sandra Oberle at sandra@calodging.com.

Purchased program can be accessed via your AHLEI Learning Management dashboard

The AHLA Foundation generously provides scholarship funding for hospitality industry employees to receive industry credentials through Professional Development Scholarships. For full-time, AHLA member hotel employees seeking certifications, you can advance your career with the ultimate distinction of professional excellence in the hospitality industry.  
Applicants must meet the following eligibility criteria to earn a scholarship:

  • Work at an AHLA member property
  • Work a minimum of 35 hours per week at an AHLA member property
  • 12 months+ experience working at hotel property (this can be a combination of work experience) 

Please visit our professional development scholarship application page to apply.
If you have any questions about eligibility or to check your AHLA membership status, please email Kelly Vazquez at kvazquez@ahla.com.

Please email Ann Mahoney, amahoney@certification.org, for questions and or issues pertaining to registration.